It’s easy to get buy-in for good ideas

Some projects are immensely complex, spanning across vast user journeys that need complex maps to visualise them. It is harder to get buy-in for these, as you need to present your idea, and all of the loose ends, context and background, every time. It’s an art to make it concrete, concise and easily understandable.

For good UI work, like a revamp of how a certain feature works, it is much easier to get buy-in. Good UI work is always concrete, it gives stakeholders something to look at that instantly sets their expectation, is easily shareable, and by it’s very nature explains the customer value. It’s something that you can experience, without having to say a word. A prototype is worth a hundred meetings.

In film terms, it is the difference between the idea for a script versus a story board.

The script is the written plan, with characters, description of action and dialogue. The storyboard - think comic strip - is the director's vision of what each scene will look like.

If you have a good idea, it should be easy to make it concrete, which should make it easy to get buy-in.